Request FREE SEO Consultation
Fast, Easy, and No Obligation
Why Use SEO Services in Gloucester
76% of service and product enquiries start with online search. With 46% of resulting in a visit to a physical store or location. Can you afford to miss out? If you’re not already using professional SEO services, you can be sure your competitors are.
Get Your Website Found Online
We’ve ranked over two hundred thousand pages #1 on Google. Giving our clients a regular flow of web traffic every month.
Increase Traffic and Grow Your Business
More traffic, means more enquiries and more sales.
Stop thinking your website is a brochure. It’s a tool to generate new leads.
Don’t Let SEO Make Life Complicated
Most businesses don’t have the time, resource or knowledge to focus on the technicalities of SEO. That’s where we can help.
324% More Traffic Within 12 Months
On average our customers see their website traffic grow by 324% within the first year of working with switch jam digital.
SEO That Fits Your Business
No two businesses in Gloucester are the same. That’s why we offer SEO services tailored to meet your business’s needs. Whether you’re operating within the vibrant leisure and hospitality scene along Gloucester Quays, a busy retail space in the historic city center, or a manufacturer located on an industrial estate on the outskirts of the town, our SEO strategy will be designed to target your specific audience and geographic reach.
We’re Built Different
SEO Services
We offer a full range of individual SEO services priced on a project basis, alongside our fully managed SEO packages.
Schedule a Call with Ben
Let us audit your website free of charge, and demonstrate how much traffic you should be getting. Here’s what we will do:
Book a 20-30 minute informal discovery call with Ben to find out how Switch Jam Digital can help your business grow.
Managed SEO Packages
If you want to focus on running your business and take a hands-off approach, we offer a “Done For You” service. Our team of SEO experts will take care of everything, regularly monitoring, improving and optimising your website.
See Our Case Studies
Retail: E-Commerce
Company Name: Houseplant Resource Center
Size: 7 Employees
Location: California, USA
About the Client
Our client has built a strong social following as a houseplant specialist, author of numerus gardening books, and retailer of gardening products. Claire and her team have developed a large number of their own brand gardening products, as well as offering a membership scheme and plant care training courses to her audience.
Project Goal
Increase organic search traffic to the e-commerce website, using a combination of top of funnel ‘question’ search terms as well as ‘high intent’ product based search terms, with the objective of converting organic traffic into product sales.
The Results
When we started the site had circa 530 page view per day (15k per month). Over the first four months we worked on optimising the existing content and site structure, before we began building new content and backlinks. The site averages 91,000 page view per month (3k per day), with season peaks hitting 121k. That’s a 574% increase in organic traffic in just under 18 months.
How We Did It
SEO Audit: First, we conducted a comprehensive audit of the client’s website to identify technical SEO issues, including no HTML sitemap, 303 errors, missing meta data, poor Core Web Vitals. Over 300 low quality backlinks were disavowed.
Keyword Research: Reverse engineered all traffic to five main competitors, to uncover over 1,000 new keyword topics, including plant care advice, houseplant products and split them into top of funnel and bottom of funnel. Identified all low competition search terms to go into content production.
Content Creation: Created high-quality, keyword-optimised blog posts, product pages, and landing pages that provided value to users and addressed common search queries. This focused on product roundup reviews, how-to guides, and product searches.
On-Page Optimisation: Improved over 200 pages with meta data, header tags, then we introduced an improved internal linking strategy by de-optimising over 300 anchor texts. Blog posts had citations included from high authority botanical sources. Product page content was increased to add more product synonyms.
Link Building: Implemented a white-hat link-building strategy to acquire over 50 high-authority backlinks from authority websites including homesandgardens.com, dailymail.co.uk, and thespruce.com, by responding to Journalists requests, and guest posting.
Performance Tracking: Used advanced analytics tools to monitor website traffic, keyword rankings, and conversion rates. Regularly adjusted strategies based on performance data to ensure continuous improvement.
Founder’s Comments
“Ben and his team know how to deep-dive into data to find pearls that I could not have imagined existed. In peak season we hit well over 120k organic page views per month now. ROI is more than satisfactory, allowing me to keep reinvesting to improve the traffic over a long term basis”.
Finance: Travel Insurance
Company Name: Withheld
Size: 23 Employees
Location: USA
About the Client
Our client has operated within travel insurance sector for well over 15 years and had established a good online presence. The website received 17,000 organic page view per month, up until October 2023 when they experienced a 60% decline in traffic.
Project Goal
To establish the root cause of the traffic decline. We knew Google had rolled out an algorithm update (Core Update) during October. Core Updates are complex, they’re a roll-up of all aspects of Google’s Core ranking criteria, so identifying an isolated root cause tends to be more difficult compared to Google updating specific systems, such as a Spam Brain, or Helpful Content.
The Results
Prior to the Google update the site had we started the site had circa 530 page view per day (15k per month), then traffic dropped to 200 page view per day (6k per month). From this low point we recovered the traffic over a 5 month period, and went on to increase it to a peak of just over 900 page views per day (27k per month). Representing a swing of 448%. On an annualised basis, the cost of this project offset against the profit gained from the traffic low point in October ’23, delivered an incredible 1837% ROI.
How We Did It
Traffic Channels: The first action was to check Google Analytics to make sure the drop is indeed organic, and not another source such as paid traffic or referrals. Confirmed.
Technical Audit: We audited the technical set-up, looking for crawlability or indexing issues causing the sharp dop in traffic. We also check for Manual Action (Penalties). No issues were found so we knew the problem was related to the algorithm update.
Traffic Analysis: Next, we audited the traffic at page level to searching for patterns showing notable declines across similar types of content. If we can find one or two groups of similar content effected, this often helps identify a common weakness that we can isolate and fix. Unfortunately, in this case the drop was site-wide, so we needed a full content audit.
Content Audit: Overall, the content was written to a fair standard, and was technically accurate. However, it was written with the customer’s requirement as the primary focus, and failed to demonstrate how the Insurance provider resolved them. This is a clear omission in demonstrating Expertise and Experience, two key factors of Google’s E-E-A-T guidelines. This also carried through to other areas of the site.
Accreditation: E-E-A-T stands for Experience-Expertise- Authoritativeness-Trust. Given our client was operating within the Insurance industry, there was a clear shortage of demonstrable E-E-A-T contained on-site. No accreditation, no awards, not enough material around their achievements, compliance, and practical competency as a company or as individuals. So, this needed to be addressed, as an obvious weakness.
Off-Site Reputation: Search Engines look across the web to build up an understanding of an entity’s (website) reputation. Business records, customer reviews, key employee mentions, backlinks and even company social profiles play an important part with online reputation.
We ‘Claimed’ the client’s Google Business Profile and optimised it. We reached out to industry publications to submit digital PR based around industry statistics and thought leadership content, resulting in 37 high-authority backlinks. We harmonized all company Name, Address and Phone contact details indexed across all major Industry directories. We contacted the customer database to ask them to leave a constructive Google Review.
Chief Marketing Officer’s Comments
“We went through a very challenge phase during Q4 2023 where we were preparing for serious financial complications following a large drop in our online business, that’s when we hired Switch Jam. It took a lot of work, trust, and time to recover…. We’re amazed to be where we are right now, and looking back at what could have been catastrophic to our business.”
What Our Customers Say
We’ve worked with Ben and his team for years. They have helped us gain over one hundred thousand organic visitors per month to our website, which has been instrumental in helping us grow our business.
Claire Akin, Houseplant Resource Center
We’ve used a few digital marketing agencies for our SEO and social media marketing, and we’re very happy with our relationship with Switch Jam. Tangible results, good reporting, and a nice team.
K Hislop, Hive IT
In just over 12 months Switch Jam have basically changed our understanding of marketing. I never thought email marketing with lead magnets would become so important to us. You don’t know, what you don’t know… until you work with people who do know!
Sam Kirby, Core-Tec Engineering
SEO Pricing
Want more Leads from your Website?
For further details about our SEO services, how they work, and the type of results you can expect, download the latest copy of our price list by completing the form.
Download our SEO Price List
Fill out the form to download our PDF price list and pitch deck for more details on our search engine optimisation services.
Frequently Asked Questions
Want To Know How We Can Grow Your Business?
Get In Touch It’s Fast, Free, No Obligation
“We’re not just an SEO agency. We’re your virtual growth team.”
Ali Hilton Co-Founder
Your Gloucester SEO Agency
How To Find Us
Book a Free 1-2-1 Strategy Call
Still struggling with marketing?
Book a FREE 1-2-1 strategy call and I'll be on hand to talk you through the best options for your business.
