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Digital Marketing Agency

Working smart to get your business found

On average our customers see a 3.2X increase in organic web traffic, or a 692% increase in leads generated within the first 12 months of working with us.

chartered institute of marketing
Google Review
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Digital Marketing Services

Traffic Projection #2

Search Engine Optimization

With over 76% of searches starting on Google, no one can afford to overlook the importance of being found online. We have ranked thousands of web pages #1 on Google, helping our clients attract organic web traffic with high buying intent.

If you need more traffic or help recovering lost traffic, then get in touch and we’ll deliver an SEO campaign to get you to the top.

SEO Strategy
Content Writing
Link Building
SEO Audit
Technical SEO
Local SEO
Traffic Projection #2
Outreach network

B2B Lead Generation

Not got the time or resources to filter through 830 million LinkedIn users to find prospects, and build relationships? No problem, our LinkedIn lead generation service will deliver a predictable flow of qualified leads to your inbox or calendar every month.

With 50% of LinkedIn users accessing the platform less than once per month, we switch to email outreach. Using carefully scripted email sequences, and lead magnets to introduce your business, build trust, and open discussions with key decision makers.

LinkedIn Connections
LinkedIn Outreach
Prospect Nurturing
Prospect Targeting
Message Sequencing
Appointment Setting
Social Icons (2)

Paid Digital Advertising

The top 3 adverts on Google attract 43% of all clicks. Don’t be the one who misses out.

Keyword research, creatives, audience targeting, remarketing, bid management, conversion tracking, optimization,… we can manage every aspect of your paid advertising campaign. Leaving your team to to get back to the day job, while we improve your return on Ad spend.

Read more about our paid Ads services, and tell us about your project.

Google PPC
LinkedIn Ads
Social Media Ads
Google Shopping
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What Our Customers Say

Testimonial

We’ve worked with Ben and his team for years. They have helped us gain over one hundred thousand organic visitors per month to our website, which has been instrumental in helping us grow our business.

Claire Akin, Houseplant Resource Center

Testimonial

We’ve used a few digital marketing agencies for our SEO and social media marketing, and we’re very happy with our relationship with Switch Jam. Tangible results, good reporting, and a nice team.

K Hislop, Hive IT

Testimonial

In just over 12 months Switch Jam have basically changed our understanding of marketing. I never thought email marketing with lead magnets would become so important to us. You don’t know, what you don’t know… until you work with people who do know!

Sam Kirby, Core-Tec Engineering

Digital Marketing Made Easy

Proven strategies that will get you more leads, improve conversion, and reduce cost.

Schedule a Call with Ben

Solving five key marketing challenges
Strategies tailored to your business
One-on-one support from senior staff
Marketing processes that work
Proven results: 300% traffic growth, 7x leads

Book a 20-30 minute informal discovery call with Ben to find out how Switch Jam Digital can help your business grow. Select a date and time from the calendar that works best for you.

Performance in Numbers

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Page Views
#1 Keywords
Client Leads
Campaigns

Digital Marketing Case Studies

Software & IT: ERP Developers

Company Name: PerformIT
Size: 6 Employees
Location: Manchester UK

B2B Email Marketing
software co stats

About the Client

Our client develops cloud based ERP systems with a focus towards inventory planning and deep-water forecasting modules. The software is aimed at wholesale, distribution, warehousing and ecommerce businesses with a high number of product SKU’s often with long lead times to manage.

Project Goal

To expand the customer base by directly reaching decision-makers in the wholesale, and distribution sectors. The end goal being a software demonstration meeting.

Prospecting

Target Audience: Operations Managers, Inventory Managers, Supply Chain Managers, and C-level executives in small to medium-sized businesses with £1m-50m in revenue. We filtered the search down to industries requiring robust inventory management solutions, including wholesale, distribution, and large scale ecommerce.

Data Source: For this campaign we used two data sources, LinkedIn Sales Navigator and then enriched it using our in-house proprietary system for verified email addresses, and phone numbers.

Email Campaign

This was a single campaign, giving our copywriting team a straight forward two step email sequence. The messaging position the prospects pain points with demand forecasting and inaccurate inventory records often causing lost sales or obsolescence costs, as well as order processing errors and warehouse space optimisation. The email contained a link to a 2-minute demonstration video that we included on the customer build landing page, along with a calendar for booking one to one demonstration calls.

A/B Testing: We adjusted the prospect list to business under £20m in revenue as the segmentation was heavily favouring smaller businesses.

Follow-Up Sequence: This simple 2-step sequence was followed up with a reminder email and a free 30 day trial period.

email outreach graphic
software dev

Commercial Director’s Comments

“As a small business, we had to get some early wins. I needed a company that would be capable of reaching wholesale and distributors, who would be interested in our inventory focused ERP system. We’re nine months in and we’re still getting a steady flow of 10-15 demo bookings each month”.

Finance: Tax Credit Services

Company Name: LevyGera
Size: 11 Employees
Location: Leeds UK

B2B Email Marketing
tax client stats

About the Client

Our client specialises in securing R&D tax credits for innovative companies across various sectors, offering a risk-free, ‘no win, no fee’ service model.

Project Goal

The client had been making 1,000 outbound cold calls per month, as well as spending over £3,000 per month running Google PPC ads for over 12 months. The goal was to reduce the average Cost Per Lead and build a scalable sales funnel including a high converting landing page.

Prospecting

Target Audience: Financial Directors, CEOs, and R&D Managers of SMEs, particularly in industries such as technology, engineering, pharmaceuticals, and manufacturing. The prospects had to have a high level of R&D expenditure, so we set a minimum revenue of £30m or above, based on R&D expenditure being 5% of revenue and RDEC credit of 13%.

Data Source: Advanced data scraping from business directories and industry-specific events to compile a list of potential clients. Rigorous data cleaning was applied, and email addresses were verified to ensure a high deliverability rate.

Email Campaign

First we build a high-converting landing page, including a 2 minute explainer video, and tax credit calculator. Our copywriting team drafted three email variations. The best performing copy presented data around the average UK R&D tax credit value of £53k. The call to action was a free consultation meeting to assess the ‘no win no fee’ tax credit application.

A/B Testing: With the first 2,000 emails, there was a clear preference towards the copy with the £53k average tax credit example.

Follow-Up Sequence: Prospects that clicked through to the explainer video, moved onto a 3-step sequence including a case study and a reminder. All others received a second follow up reminder.

email outreach graphic
tax advisor

Founder’s Comments

“A really strong performance over the past 6 months, with switch jam’s email marketing becoming our most cost effective method of winning new business.”

Construction: Interiors and Kitchens

Company Name: Withheld
Size: 27 Employees
Location: Northampton UK

B2B Email Marketing
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About the Client

Our client specialises in the design, fabrication and installation of custom built commercial interiors, kitchens, service bars and office receptions. Their market includes independent hotels, hospitality venues, schools, and office buildings.

Project Goal

The client was dependent on a design house for ‘installation’ referral work and wanted to build their own customer base to make the most of their in-house design capability. They had no direct business when we started the campaign, and needed a direct marketing strategy to avoid disrupting their existing relationships. Direct email outreach was the obvious choice.

Prospecting

Target Audience: Facilities Managers and Managing Directors operating within the independent commercial interiors and kitchens sector. This included privately owned hotels, hospitality, and catering companies, and large scale office facilities.

Data Source: We used our in-house software tools to identify and collate prospects based on geographic location, company revenue, number of employees, and sub-sector of catering and hospitality. All contact data was cleansed, and emails verified to increase delivery rates to 97%.

Email Campaign

Our copywriting team drafted four emails, focusing on the company’s in-house design and installation capabilities, offering a one-stop shop solution, avoiding unnecessary delays, material planning waste and outsourced project management costs. The campaign included a PDF portfolio showing previous installations, this PDF contained a tracking link to monitor click-through. The call to action was a preliminary qualifying zoom call, followed by a free on-site consultation, and cost proposal.

A/B Testing: Split testing for subject lines, email body content, and calls to action to optimise open and response rates.

Follow-Up Sequence: This simple 2-step sequence was followed up with a free face to face zoom project consultation.

email outreach graphic
construction

Managing Director’s Comments

“When we first considered using a lead generation service I have to admit I had my reservations. But in hindsight Ben was realistic with the targets, and overall the whole process exceeded my expectations. Our order book is full, so we have temporarily paused our outreach, and now have the guys from Switch Jam working on our website SEO “

Retail: E-Commerce

Company Name: Houseplant Resource Center
Size: 7 Employees
Location: California, USA

Search Engine Optimisation
Case Study Stats Box Template (4)

About the Client

Our client has built a strong social following as a houseplant specialist, author of numerus gardening books, and retailer of gardening products. Claire and her team have developed a large number of their own brand gardening products, as well as offering a membership scheme and plant care training courses to her audience.

Project Goal

Increase organic search traffic to the e-commerce website, using a combination of top of funnel ‘question’ search terms as well as ‘high intent’ product based search terms, with the objective of converting organic traffic into product sales.

The Results

When we started the site had circa 530 page view per day (15k per month). Over the first four months we worked on optimising the existing content and site structure, before we began building new content and backlinks. The site averages 91,000 page view per month (3k per day), with season peaks hitting 121k. That’s a 574% increase in organic traffic in just under 18 months.

web traffic chart

How We Did It

SEO Audit: First, we conducted a comprehensive audit of the client’s website to identify technical SEO issues, including no HTML sitemap, 303 errors, missing meta data, poor Core Web Vitals. Over 300 low quality backlinks were disavowed.

Keyword Research: Reverse engineered all traffic to five main competitors, to uncover over 1,000 new keyword topics, including plant care advice, houseplant products and split them into top of funnel and bottom of funnel. Identified all low competition search terms to go into content production.

Content Creation: Created 142 high-quality, keyword-optimised blog posts, product pages, and landing pages that provided value to users and addressed common search queries. This focused on product roundup reviews, how-to guides, and product searches.

On-Page Optimisation: Improved over 200 pages with meta data, header tags, then we introduced an improved internal linking strategy by de-optimising over 300 anchor texts. Blog posts had citations included from high authority botanical sources. Product page content was increased to add more product synonyms.

Link Building: Implemented a white-hat link-building strategy to acquire over 50 high-authority backlinks from authority websites including homesandgardens.com, dailymail.co.uk, and thespruce.com, by responding to Journalists requests, and guest posting.

Performance Tracking: Used advanced analytics tools to monitor website traffic, keyword rankings, and conversion rates. Regularly adjusted strategies based on performance data to ensure continuous improvement.

ECommerce SEO

Founder’s Comments

“Ben and his team know how to deep-dive into data to find pearls that I could not have imagined existed. In peak season we hit well over 120k organic page views per month now. ROI is more than satisfactory, allowing me to keep reinvesting to improve the traffic over a long term basis”.

Finance: Travel Insurance

Company Name: Withheld
Size: 23 Employees
Location: USA

Search Engine Optimisation
Case Study Stats Box Template (5)

About the Client

Our client has operated within travel insurance sector for well over 15 years and had established a good online presence. The website received 17,000 organic page view per month, up until October 2023 when they experienced a 60% decline in traffic.

Project Goal

To establish the root cause of the traffic decline. We knew Google had rolled out an algorithm update (Core Update) during October. Core Updates are complex, they’re a roll-up of all aspects of Google’s Core ranking criteria, so identifying an isolated root cause tends to be more difficult compared to Google updating specific systems, such as a Spam Brain, or Helpful Content.

The Results

Prior to the Google update the site had we started the site had circa 530 page view per day (15k per month), then traffic dropped to 200 page view per day (6k per month). From this low point we recovered the traffic over a 5 month period, and went on to increase it to a peak of just over 900 page views per day (27k per month). Representing a swing of 448%. On an annualised basis, the cost of this project offset against the profit gained from the traffic low point in October ’23, delivered an incredible 1837% ROI.

Insurance case study chart

How We Did It

Traffic Channels: The first action was to check Google Analytics to make sure the drop is indeed organic, and not another source such as paid traffic or referrals. Confirmed.

Technical Audit: We audited the technical set-up, looking for crawlability or indexing issues causing the sharp dop in traffic. We also check for Manual Action (Penalties). No issues were found so we knew the problem was related to the algorithm update.

Traffic Analysis: Next, we audited the traffic at page level to searching for patterns showing notable declines across similar types of content. If we can find one or two groups of similar content effected, this often helps identify a common weakness that we can isolate and fix. Unfortunately, in this case the drop was site-wide, so we needed a full content audit.

Content Audit: Overall, the content was written to a fair standard, and was technically accurate. However, it was written with the customer’s requirement as the primary focus, and failed to demonstrate how the Insurance provider resolved them. This is a clear omission in demonstrating Expertise and Experience, two key factors of Google’s E-E-A-T guidelines. This also carried through to other areas of the site.

Accreditation: E-E-A-T stands for Experience-Expertise- Authoritativeness-Trust. Given our client was operating within the Insurance industry, there was a clear shortage of demonstrable E-E-A-T contained on-site. No accreditation, no awards, not enough material around their achievements, compliance, and practical competency as a company or as individuals. So, this needed to be addressed, as an obvious weakness.

travel insurance seo case study

Off-Site Reputation: Search Engines look across the web to build up an understanding of an entity’s (website) reputation. Business records, customer reviews, key employee mentions, backlinks and even company social profiles play an important part with online reputation.

We ‘Claimed’ the client’s Google Business Profile and optimised it. We reached out to industry publications to submit digital PR based around industry statistics and thought leadership content, resulting in 37 high-authority backlinks. We harmonized all company Name, Address and Phone contact details indexed across all major Industry directories. We contacted the customer database to ask them to leave a constructive Google Review.

worldwide trips

Chief Marketing Officer’s Comments

“We went through a very challenge phase during Q4 2023 where we were preparing for serious financial complications following a large drop in our online business, that’s when we hired Switch Jam. It took a lot of work, trust, and time to recover…. We’re amazed to be where we are right now, and looking back at what could have been catastrophic to our business.”

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Ben Hilton
Managing Director
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