SaaS Demand Generation
Turning Marketing Budget into SaaS Pipeline. Without Hiring More People.
Struggling to run effective marketing campaigns? We help SaaS businesses go-to-market faster and add the specialist demand generation capability missing from their existing team.
Problems We Help
SaaS Businesses Resolve
SaaS Start-Ups
SaaS Scale-Ups
Why Demand Generation?
With only 5% of buyers in-market at any one time, most prospects need repeated exposure, useful content and sequential follow-up before they’re ready to book a call.
Why Consistency and Repetition Matters
5%
Ready to Buy
Comparing vendor offers.
35%
Consideration
Problem aware and actively researching.
60%
Not Yet in Market
No immediate buying intent.
Standard Single
Touch Marketing
95% of the audience isn’t ready, but the campaign stops anyway.
Our Demand
Generation Loop
We build a CRM of your ideal customers and nurture them until they’re ready to buy.
Marketing ROI compounds over time by retargeting, being consistent, and offering multiple conversion paths.
How Our Demand Generation Works in Practice
We combine strategy, campaigns, systems and sales integration into one joined-up demand generation programme.
1
Strategy, Intelligence & Positioning
KPSOL was preparing a new campaign in a market dominated by a heavily funded competitor, and asked for our help with a competitor audit.
2
CRM, Audience & Campaign Infrastructure
We build and enrich target audiences, structure the CRM and create the campaign infrastructure needed to run always-on marketing at scale.
3
Content, Creative & Conversion Assets
We create the copy, design, landing pages, ebooks, case studies and campaign assets needed to move prospects through the buying journey.
4
Outbound & Paid Campaigns
We run targeted outbound email at scale alongside Google, LinkedIn and Meta campaigns, using coordinated audiences, messages and retargeting.
5
Nurture, Automation & Sales Integration
Always-on nurture, retargeting and automation keep prospects engaged, record behaviour and surface meaningful buying intent to sales.
6
CRO, Reporting & Continuous Improvement
We use conversion data, heatmaps and sales feedback to find friction, improve campaign performance and identify where prospects drop out.
We Build Around What
You Already Have
Need Go-to-Market capability?
We can build and run it.
Have an existing marketing team?
We add senior strategy and specialist execution.
Need more delivery capacity?
We help you move faster without adding headcount.
B2B SaaS Case Studies
SaaS B2B Knowledge Base: From Inconsistent to 20 Leads Per Month
Full Funnel Build
Footfall Increase 151%
LinkedIn Outreach
“Our competitor audit really set the stage for our marketing strategy. It clearly demonstrated potential opportunities, and steered us away from too much guesswork.”
Roger Haddon
Managing Director KPSOL
B2B SaaS Business: From Zero Conversions to 12% at £13.43 CPL
Full Funnel Build
Footfall Increase 151%
LinkedIn Outreach
“We had tried two agencies previously but couldn’t get steady sales conversion. Switch Jam found and fixed the drop off points in the customer journey”
Ben Gardner
Navitas Safety CEO
Clients We’ve Worked With
You’re in Safe Hands
Led by Ben Hilton, Founder
25+ years in marketing and commercial leadership. Chartered Marketer. Chartered Director.
Ben remains directly involved in strategy, with specialist support across copy, design, paid media, outbound, CRO, CRM, automation, tracking and reporting.
For the Cost of Hiring One Employee
Get an Entire Team with Specialist Capabilities.
Demand Gen Strategy
Project Management
Copy & Content
Design & Creative
Web Development
Paid Media
Email and Automation
Conversion Rate Optimisation
CRM & Sales Handoff
Tracking & Reporting
Got Questions? We’ve Got Answers.
Book a
Free 1-2-1
SaaS
Strategy
Call
With Ben Hilton
Founder of Switch Jam
Want to turn more of your marketing budget into pipeline?
Book a 30-minute review with me and we’ll look at your current approach, where the gaps are, and what needs to change to build a stronger demand generation system.