Struggling to Scale Your SaaS Business?

Simple solution! Hire Switch Jam Digital to be your dedicated virtual marketing team

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Not got the budget for an in-house marketing team
$9

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Not sure how to convert free-trial users into paying customers
$9

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Struggling to find quality leads to fill your sales pipeline
$9

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Is your product and brand getting lost in a crowded market
$9

Our SaaS Marketing Solutions

A complete range of SaaS marketing services to build your brand and turn leads into cashflow.

Content Marketing That Generates Demand

“We start by interviewing your subject matter experts and customers, to get deep into your product functions and applications. Then we produce truly insightful written, video, and graphic content to build your brand authority and generate demand.”

Personalised
Outreach

“For campaigns that need highly targeted or personalised prospecting, we use email or LinkedIn messaging to delivery high value lead magnets directly to your target customer.”

Far Reaching Digital Ads

“For scaling we use a mix of Google Ads, LinkedIn Ads, and Meta Ads to generate high- quality leads, retarget website visitors, and nurture prospects throughout the funnel. Our strategies are optimised for cost-efficiency and scalability.”

Lead Magnets That Pull Clients In

“We create high-value lead magnets such as eBooks, whitepapers, calculators, or case studies that are designed to answer your customer pain points. Lead magnets build your credibility, attract clicks, capture contact details, and take users to your website for retargeting. It’s a great way to provide value to the user and building trust in your brand.”

Landing Pages That Convert

“Our copywriting team produce written content that converts, and our UX and web development team design and build high converting landing pages to funnel prospects from cold leads into paying customers.”

Improve Conversion Rate With CRO

“We optimize the entire user journey, from ad targeting and landing pages to onboarding emails and in-app experiences. Our CRO (Conversion Rate Optimization) strategies help increase trial sign-ups and conversions into paying customers.”

Nurture with Drip Email Automation

“We build email marketing campaigns to nurture leads and existing customers. Promote your latest feature rollout or share a software use case to help customers appreciate the full scope of your product’s capability.”

How it works

SaaS marketing is unique due to the longer sales cycle, recurring revenue models, and a focus on customer retention. We’ll develop a strategy that target every stage of the funnel.

Discovery & Strategy Session

We start with a deep dive into your industry, customers, and growth goals. In this session, we map out a strategy tailored to your business, identifying the right channels, messaging, and lead-generation tactics.

Campaign Setup & Assets

Once we’ve agreed on the plan, we get to work build the foundations for a high-converting campaign. Creating compelling content, optimising your LinkedIn presence, designing high-converting landing pages, and setting up outreach and ad campaigns.

Activation & Lead Generation

We launch and manage your campaigns across multiple touchpoints, LinkedIn outreach, paid ads, or lead magnets, we execute your marketing campaigns, ensuring they reach the right decision-makers.

Performance Monitoring & Optimisation

We track results and fine-tune for maximum impact, using data insights, heatmaps, and A/B testing, we analyse performance and make strategic adjustments to improve conversion rates and lead quality.

Lead Nurturing & Follow-Up

We help you turn leads into paying customers, by implementing automated follow-ups, retargeting ads, and nurturing campaigns to keep leads engaged until they’re ready to buy.

For the Cost of Hiring One Employee

You Get an Entire Marketing Department

Marketing Strategy

Content Creators

Email Marketers

LinkedIn Experts

Copy
Writers

Graphic Designers

Ads
Managers

Video Marketers

Web Developers

SEOs

What Our Customers Say

See what our clients have to say about their experience with us, real stories, real results.

Why SaaS Businesses Trust Us

An exec team with experience in start-up and PLC growth
We eat-up the marketing, leaving you to develop SaaS
No guesswork here. Just data-driven strategy and measurable results
Our experts’ morph into your virtual marketing department

Real Results, Real Growth

Meta Ads

CPC Reduced by 59%

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Landing Page / CRO

Conversion Rate 12%

motortech.ai logo

LinkedIn Ads

CPC Reduced to £3.70

Hero section (1)

Landing Page / CRO

Conversion Increased 2.6x

Pricing & Plans

The tables below show the service areas covered by each package. Hover over a category (?) and you’ll see examples of the types of services we might use. We don’t deliver every service at once, instead, we take a strategic approach, tailoring each campaign to your ICP, funnel, and stage of growth. That way, you get the right services deployed at the right time.

Foundation

SaaS founders at pre-investment or early GTM stage, needing clarity on ICP, messaging, funnel, and a suite of assets.

From
£2,000 / Month

Strategy & Research

Strategy & Research
Marketing Audit & Funnel Review
Competitor Audits
Ideal Customer Profile (ICP)
Prospect Data Acquisition
Messaging & Positioning
Demand Gen Strategy
Market Surveys
Customer Interviews
Account-Based Marketing (ABM)
CRM Integration

Content Creation

Content Creation
Blogs & On-page SEO
Case Studies
Social Posts (organic)
Subject Expert Interviews
Explainer Videos
Newsletters
Email Nurture Sequences
Sales/Investor Presentations

Lead Magnets & Assets

Lead Magnets & Assets
Downloadable eBooks
Industry Benchmark Reports
Checklists & Templates
Interactive Scorecards
Webinars

Website

Website
Landing Page Design & Build
Web Development
Graphics Design & Animation
Navigation & UX
Tracking Installation

Account Support

Strategy & Research
Content Creation
Lead Magnets & Assets
Paid Ads
Outreach
Multiple Campaigns
Website Optimisation
Conversion Rate Optimisation
Account Support

Demand Gen

SaaS ready to run a demand gen campaign and build a predictable pipeline.

From
£4,500 / Month

Strategy & Research

Strategy & Research
Marketing Audit & Funnel Review
Competitor Audits
Ideal Customer Profile (ICP)
Prospect Data Acquisition
Messaging & Positioning
Demand Gen Strategy
Market Surveys
Customer Interviews
Account-Based Marketing (ABM)
CRM Integration

Content Creation

Content Creation
Blogs & On-page SEO
Case Studies
Social Posts (organic)
Subject Expert Interviews
Explainer Videos
Newsletters
Email Nurture Sequences
Sales/Investor Presentations

Lead Magnets & Assets

Lead Magnets & Assets
Downloadable eBooks
Industry Benchmark Reports
Checklists & Templates
Interactive Scorecards
Webinars

Paid Ads

Paid Ads
LinkedIn Ads
Facebook Ads
Instagram Ads
Google Search Ads
Google Network Ads
Retargeting Campaigns
A/B Split Testing

Outbound

Outbound
LinkedIn Connection
LinkedIn DM Outreach
Email Outreach

Website

Website
Landing Page Design & Build
Web Development
Graphics Design & Animation
Navigation & UX
Tracking Installation

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO)
A/B Split Testing
Scroll, Click & Heat Mapping
Visitor Behaviour Recording
Funnel Drop-off Diagnostics

Fractional CMO

Strategy & Research
Content Creation
Lead Magnets & Assets
Paid Ads
Outreach
Multiple Campaigns
Website Optimisation
Conversion Rate Optimisation (CRO)
Fractional CMO

Multi Campaign

Scale-ups wanting multi-channel, multi-campaign demand gen at velocity.

From
£7,500 / Month

Strategy & Research

Strategy & Research
Marketing Audit & Funnel Review
Competitor Audits
Ideal Customer Profile (ICP)
Prospect Data Acquisition
Messaging & Positioning
Demand Gen Strategy
Market Surveys
Customer Interviews
Account-Based Marketing (ABM)
CRM Integration

Content Creation

Content Creation
Blogs & On-page SEO
Case Studies
Social Posts (organic)
Subject Expert Interviews
Explainer Videos
Newsletters
Email Nurture Sequences
Sales/Investor Presentations

Lead Magnets & Assets

Lead Magnets & Assets
Downloadable eBooks
Industry Benchmark Reports
Checklists & Templates
Interactive Scorecards
Webinars

Paid Ads

Paid Ads
LinkedIn Ads
Facebook Ads
Instagram Ads
Google Search Ads
Google Network Ads
Retargeting Campaigns
A/B Split Testing

Outbound

Outbound
LinkedIn Connection
LinkedIn DM Outreach
Email Outreach

Multiple Campaigns

Website

Website
Landing Page Design & Build
Web Development
Graphics Design & Animation
Navigation & UX
Tracking Installation

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO)
A/B Split Testing
Scroll, Click & Heat Mapping
Visitor Behaviour Recording
Funnel Drop-off Diagnostics

Fractional CMO

Strategy & Research
Content Creation
Lead Magnets & Assets
Paid Ads
Outreach
Multiple Campaigns
Website Optimisation
Conversion Rate Optimisation (CRO)
Fractional CMO

Got Questions? We’ve Got Answers.

Still struggling with your marketing?

No problem…just book a 30-minute strategy review with me, and I will advise you on the most effective approach to successfully marketing your business.

Ben Hilton

Managing Director

Book A Free 1-2-1 Strategy Review