01386 830750

What the SaaS Competitor Audit Reveals

The audit gives you a clear picture of where your competitors are succeeding and which tactics they are using to win attention, leads, and pipeline. On a 30-minute video call, we’ll walk you through the audit results, including:

Messaging and Hooks

See the main marketing hooks, headlines, and value proposition your competitors lead with.

Insights into Active Campaigns

We analyse and collate current ad campaigns, target customers, and value props.

Priority Marketing Channels

We show you how deeply your competitors are invested in LinkedIn, Meta, Google, and SEO.

Estimated Spend

Get a feel for how much they’re investing in content, ads, and other marketing initiatives.

Content Strategy

See their posting frequency, focus topics, and what content is used to drive traffic.

Website Funnel Analysis

We map their funnels from awareness content to landing pages and calls-to-action.

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Why Competitor Benchmarking Matters

Competitor insights help you step back and assess your marketing with more objectivity. That leads to sharper messaging, stronger lead flow, and better campaign ROI.

Benchmark Leaders

See exactly how top competitors attract and convert leads. So you can measure market potential or benchmark your own marketing against proven strategies. It allows you to set realistic, yet high-impact performance targets.

Focus Spend

Direct your budget to the channels, campaigns, and tactics already delivering results in your market. Avoid wasting money on low-impact activity.

Identify Gaps

Uncover the missing pieces in your marketing funnel from awareness to conversion and prioritise the opportunities most likely to deliver quick, measurable improvements.

Improve Performance

Leverage competitor insights to sharpen your messaging, optimise creatives, and refine targeting for more clicks, leads, and customers without increasing overall spend.

Faster Optimisation

Make confident, data-led decisions and adapt quickly by knowing what works in your industry right now, reducing guesswork and trial-and-error.

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What You Get From the Audit

For every audit we perform, you get a focused, 30-minute 1-to-1 session, walking you through your competitor’s marketing strategy, the opportunities it reveals for your business, and practical recommendations you can action immediately.

Example Audit Deck

Download

Example Audit Deck

Download

Tailored Recommendations

At least 3 practical actions you can take to compete more effectively, while staying aligned with your budget.

30-minute 1-to-1 with Ben

A personal session with our Founder, Ben Hilton, Fellow of the Chartered Institute of Marketing, to walk you through the findings and the opportunities they reveal.

What Our Customers Say

See what our clients have to say about their experience with us. Real stories, real results.

“We’d been stuck on where to focus our marketing. The audit laid out exactly what our competitors were doing, which gave us a clear roadmap instead of guesswork.”
mario
Mario BaburicBooga
“For the first time, we could see how our spend and strategy compared to competitors. It gave us the confidence to double down in the right areas and stop wasting budget.”
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Claire AkinClaire Bear Ventures
“We thought our landing pages were solid until we saw how our competitors were converting traffic. The audit gave us practical fixes we could implement immediately.”
Ben Gardner
Ben GardnerNavitas Safety
“The audit meant we didn’t need to spend 3+ months testing blindly. It gave us a shortcut to see what was already working in the market and apply it straight away.”
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Roger HaddonKPSOL

Our Partners

Competitor Audit
Case Study

When we ran a competitor audit for KPSOL, it gave them clarity on where to focus and how to compete. By benchmarking their marketing against key players in their market, we uncovered £50,000 a month ad spend, sharper competitor messaging, and well-structured funnels.

That insight helped us reposition KPSOL, sharpen its value proposition, and design a more targeted strategy using pre-warming ads and outreach. The result was access to the same audience for under £5,000 a month, with a clearer path to scale confidently.

See Full Case Study

Competitor Audit
Case Study

When we ran a competitor audit for KPSOL, it gave them clarity on where to focus and how to compete. By benchmarking their marketing against key players in their market, we uncovered £50,000 a month ad spend, sharper competitor messaging, and well-structured funnels.

That insight helped us reposition KPSOL, sharpen their value proposition, and design a targeted strategy using pre-warming ads and outreach. The result: access to the same audience for under £5,000 a month, and a clear roadmap to scale with confidence.

See Full Case Study

Request Your Free Competitor Audit

Who is it for: Who is it for? SaaS and tech companies planning to invest in marketing and wanting clearer evidence before they commit budget.

with Ben Hilton
Founder of Switch Jam

How it Works:

Complete the request form and submit it. You’ll then be sent to our calendar page.
Book an ‘audit call’ time slot at least 5 working days from today’s date.
We’ll review, and confirm your eligibility.