An SEO Company The West Midlands Trusts.

Over 90% of web pages receive zero organic traffic from Google, they just drift into obscurity. Don’t become a statistic, call Switch Jam Digital the SEO agency to transform your business.

Google Search Console Graphic Transformed2

Our SEO Services in The West Midlands

Local seo

Local SEO West Midlands

For local businesses across the West Midlands, Local SEO is the equivalent of an online storefront. By optimizing your Google Business Profile and incorporating local keywords and citations onto your website, we help your businesses rank higher on search engines.

Local SEO is ideal for businesses that rely on customer footfall, such as restaurants and high-street shops. It is also excellent for home service companies that visit client premises within a fixed geographical radius, such as plumbers or mortgage advisors.

National Search engine optimization

National SEO

Ideal for businesses offering services or products on a national or multiregional scale. Such as SaaS companies, or businesses with national distribution or remote services. It is also perfect if you operate multiple store locations or a franchise network.

National SEO uses broader search terms, targeting larger, more dispersed audiences.

We build brand reputation with backlinks, citations, and roll out wide content strategies. This approach improves visibility across a County, State, Country or Internationally.

ecommerce search engine optimization

eCommerce SEO

eCommerce companies based in the West Midlands can take advantage of a global customer-base with a well-designed SEO strategy.

By using the right eCommerce platform, with optimized product and content pages SEO is an unbeatable investment for scaling your audience.

We optimize product titles and descriptions, fix duplicate or thin content, and create mobile-optimized, that are easy to navigate and load fast.

You’re Just 3 Steps Away From Ranking Higher

Step 1. Book a Call Today

If you are not seeing the level of success that your website deserves, it’s time to talk to the SEO experts.

Step 2. Tailored SEO Strategy

During our discovery call, we will discuss your goals and aspirations, so that we can deliver a strategy that will match your ambition.

Step 3. Build More Traffic

You can focus on running your business, while we work hard to bring more high converting traffic to your website.

Why Companies in The West Midlands Need SEO

Each year Google, Bing, and Yahoo release new search engine features, giving users a more dynamic and accurate set of search results. Feature Snippets, People Also Ask, and Google Business Reviews with results, are a few of the more recent features that bring 76% of consumers onto the internet to start their search.

During 2023 search engine providers began incorporating AI functionality that will only increase consumer use of internet search, making search engine optimization an essential investment for businesses.

46% of Google searches result in an in-store visit, illustrating why Local businesses in the West Midlands need to embrace SEO as a way of increasing in-store footfall.

Whether you offer Local services, run an E-Commerce store, or offer remote or National services from a central office in the West Midlands, SEO should be at the core of any modern marketing strategy.

Position #1 in Google gets 10x more clicks than position #9


#1 Keywords

16+ million

Organic Page Views

4.2+ million

Words Published


Backlinks Built

Benefits of SEO

More In-Store Visits

Studies show a direct correlation between companies appearing in Google’s Local Search and in-store visits. 46% of consumers that perform “near me” searches, go on to make a store visit or booking.

Enhances Local Reputation

Businesses that appear higher in search results are perceived as highly credible and trustworthy. Combine this with positive Customer Reviews and it will significantly enhance a business’s local reputation, leading to higher sales conversion rates.

Best ROI for Marketing Spend

SEO is a cost-effective marketing strategy with long-lasting benefits. Your investment in SEO will result in digital assets that have commercial value due to the traffic they create. Your website, its Content, and even your Google Business Profile will attract clients for a long time. 

Unsure where to go from here?

No problem…just book an informal 15 minute call with us, and we can advise you on cost effective marketing strategies for your business
Ben Hilton
Managing Director
ben hilton

What Our Customers Say

Heritage Financial SEO Case Study

Heritage Financial Service offer a range of wealth management, investment advisory, retirement planning services. See full case study

Client Goals

  1. Expand their customer base nationwide to reach high net worth clients.
  2. Increase online visibility by ranking higher for high intent and keywords.
  3. Establish their brand as an authority in the financial advisory market, and become the go-to financial advisory firm for high-net-worth individuals.

SEO Techniques Used

On-Page Optimization
Content Creation & Marketing
Technical SEO
Backlink Building

Campaign Results


Organic Traffic Increase


Keywords on Page 1


High-Net-Worth Clients


Core Web Vitals


Our Search Engine Optimization Process

Search engines assess over 200 ranking factors to determine a webpage’s position within search results. That’s why you need professional support in order to beat your competition and get in front of your target audience. Here’s how we go about about getting you there.

1.   Discovery Phase

Every new relationship starts with a discovery stage. We listen to your objectives and ambitions, as well as audit your website to give us a clear understanding of where you are in the journey. Finally, we also audit your competitor’s website metrics and content, to gain a clear vision of what it will take to get ahead of them.

This background information is essential to give us what we need to see the big picture and scope the task using the correct SEO techniques

2.   Content Strategy

To build your content strategy we use your content and your competitor’s content to identify content gaps, low and high-competition keywords, your content suitability in matching keyword user intent, and finally the overall quality of the content and how well it complies with Google Helpful Content guidelines.

Then we get to work designing a content strategy to improve existing content, identify on-page optimization opportunities, and write new content to fill keyword gaps and build topical authority.  

3.   Website Optimization

On-page optimization focuses on improving each element of a webpage, from keyword density and semantics, heading tag, metadata, image optimization, schema markup, navigation, user dwell time, and internal linking amongst others. Using these techniques will give your webpage the best chance of ranking, by allowing search engines to understand the context and content of each page.

Technical SEO assesses your website is set up to allow both humans and search engines to crawl and index your webpages. We also audit and fix Core Web Vital data for the best possible page loading time, reduce CLS, and TTFB, and improve mobile friendliness. Fixing technical issues provides the solid foundation that all other SEO processes need to deliver results.

4.   Building Authority

Search engines use algorithms to assess a website’s authority on a topic. There are several criteria used to determine your authority, including the quality and content the author has written on a topic, and the number of backlinks a website has from other relevant web pages. Even down to the reputation of the author or editor across the internet by certification, awards, mentions, and so on.

Our off-page SEO strategies give focus to building backlinks from high-authority websites. We also improve company, organization, and author schema data, as well as work on creating social signals. All with the goal of giving your website domain high authority in your industry.

5.   Reporting and Communication

Website analytics and reporting is a fundamental service for any serious SEO agency. Understanding how the landscape changes each month reaffirms our actions are being effective, or in some cases not effective, and we need to adjust.

Your account manager will provide you with client dashboard reports each month outlining performing data, key highlights of changes, and progress month over month. The report is available in a written or video form to suit the client’s needs.

What You Can Expect from Us

At the heart of our agency is a deep commitment to delivering results for our SEO clients across the West Midlands. We get it…. when businesses choose to partner with us, you not just hiring an agency, you expecting a dedicated team, committed to improving your web traffic.

Tailored Solutions

No two companies are the same, that’s why we never offer a one-size-fits-all package. Instead, we listen to your objective, assess your current position, and offer a plan specifically tailored to match your ambitions.


Integrity, Transparency, and Communication all combine to create Trust. Switch Jam Digital has a preference to build long-term relationships with clients, so we work hard to gain and keep your trust. This brings improvements to our efficiency and results in a higher quality service.

Google Compliance

All our processes and tactics are designed to work within the current search engine guidelines and policies. We actively discourage using black hat techniques to achieve short-term low-cost results. Our 100% white-hat approach to SEO on occasion can take longer to see results, but we are working to protect your business to build long-term shareholder value.

Cutting-Edge SEO

Digital Marketing is a rapidly evolving space, so staying ahead of the curve is critical. Our team is continually updating their skill set, with training using innovative techniques that we test on our in-house portfolio of dummy test websites.

Full-Stack Marketing

With over 20 years of marketing experience, our leadership team has a diverse understanding of digital marketing, ensuring that clients benefit from a holistic approach. We often combine SEO, content creation, social media marketing, or paid advertising to help our clients reach their business goals.

Frequently Asked Questions

The Cost of SEO in the West Midlands

Need Expert Advice?

Book a short call with us, and we will help you discover the best SEO service for your business.

Your Local West Midlands SEO Company

How To Find Us