Client: The Yard and Garden
Industry: Home Services | Digital Marketing
Location: Texas USA
Services: Garden Maintenance Services
Client Goals and Ambitions
- The Yard and Garden started out as a successful Garden Service company based in Texas US.
- COVID-19 changed everything. Bookings slowed and lockdown took over and the plan was to pivot into a content and affiliate marketing website
- The client wanted to produce a high level of quality content with the objective of driving revenue through affiliate marketing and display advertisements.
- Medium-term the client wanted to build a cash-generating digital asset to sell and take the profit.
Over 2.5 years
Organic Page Views
Keywords on page 1
Content Strategy: We agreed on an aggressive SEO campaign, to undertake a deep dive into the competition, researching over 20 content sites. We spent over a month performing keyword research and evaluating the most profitable niches to focus on
Content Creation: Produced 660 blog posts targeting medium to low-competition keywords, to fill out entire verticals within sub-niches. Content included information posts, ‘How To’ posts, ‘Product Reviews’ posts as well as lawn care and plant care guides. All content was written to comply with Google’s Content guidelines.
On-Page Optimization: Every published page had metadata for headings, image alt text, schema, image compression WebP files, and set link attributes. Every article was structured to feature in Google’s Rich Snippets.
Technical SEO: Improved Core Web Vital CLS and TTFB, mobile optimization, and page load speed. Updated broken pages and assets with 404 errors. Loaded multiple optimization plug-ins.
Backlink Building: We decided to run a continual outreach campaign to high-quality publications, blogs, and reference websites. Our goal was to produce a high number of backlinks to support the volume of content we were producing. We also wanted high-authority websites over DA60 to boost trust.
Monitoring & Reporting: Set up Google Analytics, Google Search Console, and Bing Webmaster and reported monthly. We wanted to keep the client in touch with our progress, but also demonstrate traffic fluctuation due to algorithm updates.