Client: Heritage Financial
Industry: Financial Services
Location: Nationwide, USA
Services: Wealth Management, Investment Advisory, Retirement Planning, Financial Advisor
Client Goals and Ambitions
- Expand their client base nationwide.
- Increase online visibility and brand awareness.
- Establish themselves as authorities in the financial advisory space. Their ambition was to become the go-to financial advisory firm for high-net-worth individuals and corporations seeking reliable and personalized financial guidance
Over 6 months
Organic Traffic Increased
Keywords on Page 1
Core Web Vitals
On-Page Optimization: Conducted extensive research to identify low-competition, high-value keywords in the financial advisory niche. Optimized E-E-A-T, website content, including service pages and blog posts, by using keyword-rich content and associated synonyms.
Content Creation & Marketing: Produced 27 pieces of content targeting long-tail keywords, for the competitive finance niche. All pages were optimized, added image alt text, metadata, and internal link anchor text.
Technical SEO: Fixed Core Web Vital CLS and TTFB, mobile optimization, and improved page load speed. Updated broken pages and assets 404.
Backlink Building: Engaged in strategic backlink-building campaigns targeting reputable sites in the finance industry, boosting Heritage Financial domain authority to improve search visibility.
Monitoring & Reporting: Used SaaS analytics tools to monitor campaign performance, allowing for adjustments and providing the client with monthly progress reports.