LinkedIn Outreach
B2B Lead Generation Perfected

With over 830 million users, LinkedIn should form a key part of your B2B marketing strategy. Our LinkedIn outreach service will connect, engage, and succeed in bringing you nurtured leads who are ready to do business.

Highly Targeted Prospecting

Multi-Channel Nurturing

Personalised Messages

Predictable Flow of Leads

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FAST, EASY, NO OBLIGATION

Our LinkedIn Outreach Service

Our B2B Lead Generation service provides a flexible and dynamic suite of options for businesses looking for growth. We use a mix of nurturing techniques to warm prospects and build trust, before sending out personalised messages that prompt engagement. This generates a predictable and steady flow of qualified leads who are ready to talk business.

1. Identify and Verify Prospect Data

We use firmographic, psychographic, and technographic data to build your list of Ideal Customer (ICP) contacts.

2. Start Engagement To Build Trust

We increase your LinkedIn network through connection requests and engage in direct messaging to book meetings.

3. Personalised Outreach

Our copywriters get to work producing world-class multi-step sequence. We personalise every message to increase response rates.

4. A Regular Flow of Warm Leads

We manage responses, and nurture leads, so that you can enjoy a predictable flow of new inquiries direct to your inbox.

Our LinkedIn Outreach Process

Initial Consultation

We start by gathering a clear understanding of your business, customer profile and campaign objectives.

Develop Strategy

We build a strategy to meet your goals. Including prospect data points, engagement sequence, digital assets, messaging, and lead management.

Set Up Phase

During set up we create or optimise LinkedIn profiles, build the prospect list, and set up any additional software applications required for your project.

Create Digital Assets

If your campaign requires a landing page, lead magnets, native Ads or any other supporting assets, we start work and build them, ready for approval.

Create Outreach Script

We draft a series of personalised message scripts around your offer, to maximise connection requests, and deliver high message response rates.

Campaign Launch

After testing, we launch the campaign. We use A/B split tests to identify the best performing sequences and copy, eliminating poor performers.

Lead Management

We offer a range of options for managing your incoming leads. Inbox clean up, lead email notifications, appointment booking.

Reporting and Communication

We report on activity, showing key performance metrics, and propose campaign adjustments that could increase performance further.

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How We Build Your Prospect List

1. ICP Input Criteria

We work with you to classify your Ideal Customer Profile (ICP). Using firmographic, psychographic data, combined with keywords found on ICP website or LinkedIn profile page.

Sub Industry
Geography
# Employees
Revenue
Technology
Job Title – Seniority
Industry Keywords

2. Source Data

We use the worlds leading B2B database, LinkedIn Sales Navigator, and other 3rd Party Data sources to extract your prospects contact information and 28 data points.

Word Leading 3rd Party B2B Data Enrichment
LinkedIn Database
Your ICP Data

3. Data Cleanse

We then verify the data and contact information to maximise deliverability. We also segment the list allowing us to run sperate campaigns based on data variables.

The finished prospect list contains 28 ICP data points, including name, job title, location, company revenue, email, phone no, social profile data and URLs.

LinkedIn Outreach Workflow

Schedule a Call with Ben

Let’s discuss your lead generation goals, and we can figure out how to unlock your market potential. Here’s what we will do:

Build your Ideal Customer list

Audit your existing sales funnel and digital assets

Build an outreach campaign that converts

Analyse campaign data and optimise performance

Deliver 10-30 leads per month to your inbox

Book a 20-30 minute informal discovery call with Ben to find out how Switch Jam Digital can help your business grow.

What Our Customers Say

Testimonial

We’ve worked with Ben and his team for years. They have helped us gain over one hundred thousand organic visitors per month to our website, which has been instrumental in helping us grow our business.

Claire Akin, Houseplant Resource Center

Testimonial

We’ve used a few digital marketing agencies for our SEO and social media marketing, and we’re very happy with our relationship with Switch Jam. Tangible results, good reporting, and a nice team.

K Hislop, Hive IT

Testimonial

In just over 12 months Switch Jam have basically changed our understanding of marketing. I never thought email marketing with lead magnets would become so important to us. You don’t know, what you don’t know… until you work with people who do know!

Sam Kirby, Core-Tec Engineering

LinkedIn Prices

Get 30 Leads Per Month

For full details of our lead generation services and expected results, download the latest copy of our price list by completing the form.

Download our LinkedIn price List

Fill out the form below to download our PDF price list and pitch deck for more details on our lead generation services.

How Our Agency Is Different

Human-Focused Approach: Our outreach is handled with integrity and respect, enhancing your brand’s reputation on LinkedIn.

Holistic Lead Generation: We optimise your LinkedIn profile, nurture with native Ads campaigns, and deliver multi-channel outreach. We can take care of everything, leaving you to focus on closing deals.

Long-Term Partnership: We’re not just a service provider; we’re your growth partner, committed to your success every step of the way.

Lead Gen FAQs.

Why Wouldn’t I just Hire a Business Development Manager or Sales Rep to do my Outreach.

According to Reed.co.uk the average cost of recruiting a full-time employee to perform client outreach is between £36,604 to £52,226 based on salary alone. Then you have National Insurance, Pension Contributions, Holiday, and Sickness absence, along with other associated on-costs.

Using our services is not only more cost-effective, but it also gives you the flexibility to stop and start campaigns, plus you don’t have to worry about recruiting and integrating a new member of staff into your business.

How Long Will It Take to Get Results?

Results can start to show within 5 days of the campaign starting. You should anticipate a ramping up period as prospects need to digest and respond to outreach.

If your campaign incorporates additional set up or preparation this will impact on initial results. For example, if your LinkedIn account profile needs warming, this can often take 30 days. If your sales cycle is complex, we may need to run an extended nurturing phase. These additional actions are agreed during the Campaign Strategy and any implication on ramping up would be advised before we begin.

What Is Linkedin Profile Warming

LinkedIn uses algorithmic technology to monitor activity to reduce spamming and misuse of the platform. To avoid account blocks, aka “LinkedIn Jail”, we may need to slowly ramp up your account activity organically and naturally over 30 days. We do this by performing 1-5 actions each day during week one, in week two we ramp up to 6-10 actions per day, and so on.

Do I Have to Sign a Contract?

As with any commercial arrangement, there is a contract and terms of service between the service provider and the client.

Most of our clients’ campaigns require a warm-up period of around 30 days, with the campaign hitting its peak around 90 days in. With this schedule in mind, we work on a minimum three-month contract term. This gives a true and fair period for the Campaign to show its value. You can cancel or pause your campaign at any time after this. Working this way also helps spread operational costs, allowing us to offer you very competitive pricing for a full-stack service.

Do I Need Linkedin Sales Navigator?

Yes. Sales Navigator will provide access to several premium benefits that will allow us to expand the capacity of your outreach campaign.

Do I Have to Monitor My Inbox for Replies?

We offer various options for Lead management. You can choose to handle incoming Leads directly in your LinkedIn inbox or hand the entire process over to us, and we will respond to Leads, providing you with a Lead Alert notification.

We can also clean up your inbox by removing all responses and transferring Leads into the Lead Database, your Calendar, or a CRM system.

Will You Use My Linkedin Account?

Within the LinkedIn platform, outreach is performed on personal profiles and not the Company Profile page. We will need to access a personal profile. Alternatively, we can create and warm up new employee profiles.

How Do Native Ads Work Within an Outreach Campaign?

LinkedIn Ads are an excellent way to grow your network, generate leads, and warm prospects. LinkedIn Ads are run from your Company Page. You can invite us to your Company Page as an agency, to manage your campaigns.

You pay your Advertising spend directly with LinkedIn via your LinkedIn Ads account. Switch Jam takes a separate payment for our management fee.

We offer a variety of Ads strategies based on your specific company goals. We can target Ads just to your prospects. We can run a Cold Layer of Ads across a broader audience to pull in new prospects. You might like to run a stand-alone Ads campaign to generate Leads outside of your Outreach. The options are endless.

LinkedIn Outreach
B2B Lead Generation Perfected

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