LinkedIn Outreach
B2B Lead Generation Perfected

With over 830 million users, LinkedIn should form a key part of your B2B marketing strategy. Our LinkedIn outreach service will connect, engage, and succeed in bringing you nurtured leads who are ready to do business.

Highly Targeted Prospecting
Multi-Channel Nurturing
Personalised Messages
Predictable Flow of Leads



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Our LinkedIn Outreach Service

Our B2B Lead Generation service provides a flexible and dynamic suite of options for businesses looking for growth. We use a mix of nurturing techniques to warm prospects and build trust, before sending out personalised messages that prompt engagement. This generates a predictable and steady flow of qualified leads who are ready to talk business.  

target leads

1. Identify and Verify Prospect Data

We use firmographic, psychographic, and technographic data to build your list of Ideal Customer (ICP) contacts.

high open rate

2. Start Engagement To Build Trust

We increase your LinkedIn network through connection requests and engage in direct messaging to book meetings.


3. Personalised Outreach

Our copywriters get to work producing world-class multi-step sequence. We personalise every message to increase response rates.

flow of leads

4. A Regular Flow of Warm Leads

We manage responses, and nurture leads, so that you can enjoy a predictable flow of new inquiries direct to your inbox.

Our LinkedIn Outreach Process

Initial Consultation

We start by gathering a clear understanding of your business, customer profile and campaign objectives.

Develop Strategy

We build a strategy to meet your goals. Including prospect data points, engagement sequence, digital assets, messaging, and lead management.

Set Up Phase

During set up we create or optimise LinkedIn profiles, build the prospect list, and set up any additional software applications required for your project.

Create Digital Assets

If your campaign requires a landing page, lead magnets, native Ads or any other supporting assets, we start work and build them, ready for approval.

Create Outreach Script

We draft a series of personalised message scripts around your offer, to maximise connection requests, and deliver high message response rates.

Campaign Launch

After testing, we launch the campaign. We use A/B split tests to identify the best performing sequences and copy, eliminating poor performers.

Lead Management

We offer a range of options for managing your incoming leads. Inbox clean up, lead email notifications, appointment booking.

Reporting and Communication

We report on activity, showing key performance metrics, and propose campaign adjustments that could increase performance further.

How We Build Your Prospect List

1. ICP Input Criteria

We work with you to classify your Ideal Customer Profile (ICP). Using firmographic, psychographic data, combined with keywords found on ICP website or LinkedIn profile page.

  • Sub Industry
  • Geography
  • # Employees
  • Revenue
  • Technology
  • Job Title – Seniority
  • Industry Keywords

2. Source Data

We use the worlds leading B2B database, LinkedIn Sales Navigator, and other 3rd Party Data sources to extract your prospects contact information and 28 data points.

  • Word Leading 3rd Party B2B Data Enrichment
  • LinkedIn Database
  • Your ICP Data
Prospecting Workflow (1)

3. Data Cleanse

We then verify the data and contact information to maximise deliverability. We also segment the list allowing us to run sperate campaigns based on data variables.

The finished prospect list contains 28 ICP data points, including name, job title, location, company revenue, email, phone no, social profile data and URLs.

LinkedIn Outreach Workflow

linkedin lead gen workflow
CIM logo

Schedule a Call with Ben

Let’s discuss your lead generation goals, and we can figure out how to unlock your market potential. Here’s what we will do:

Build your Ideal Customer list
Audit your existing sales funnel and digital assets
Build an outreach campaign that converts
Analyse campaign data and optimise performance
Deliver 10-30 leads per month to your inbox

Book a 20-30 minute informal discovery call with Ben to find out how Switch Jam Digital can help your business grow.

What Our Customers Say


We’ve worked with Ben and his team for years. They have helped us gain over one hundred thousand organic visitors per month to our website, which has been instrumental in helping us grow our business.

Claire Akin, Houseplant Resource Center

Hive IT

We’ve used a few digital marketing agencies for our SEO and social media marketing, and we’re very happy with our relationship with Switch Jam. Tangible results, good reporting, and a nice team.

K Hislop, Hive IT


In just over 12 months Switch Jam have basically changed our understanding of marketing. I never thought email marketing with lead magnets would become so important to us. You don’t know, what you don’t know… until you work with people who do know!

Sam Kirby, Core-Tec Engineering

LinkedIn Prices

LinkedIn PDF Price List Cover

Get 30 Leads Per Month

For full details of our lead generation services and expected results, download the latest copy of our price list by completing the form.

Download our LinkedIn price List

Fill out the form below to download our PDF price list and pitch deck for more details on our lead generation services.

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How Our Agency Is Different

Human-Focused Approach: Our outreach is handled with integrity and respect, enhancing your brand’s reputation on LinkedIn.

Holistic Lead Generation: We optimise profiles, nurture with native Ads campaigns, and deliver multi-channel outreach. We can take care of everything, leaving you to focus on closing deals.

Long-Term Partnership: We’re not just a service provider; we’re your growth partner, committed to your success every step of the way.

ben hilton

Lead Gen FAQs.