SEO for National and
Multiregional Companies
Why SEO Must Form Part Of Your Marketing Strategy
The ultimate goal of Search Engine Optimization (SEO) is to attract organic (non-paid) traffic to your website, using content published online. This content is typically information related to the products or services that your company offers. Over time your web pages appear in organic search engine results, or in the form of a business listing such as Google’s Local Search.
Businesses strive to achieve higher search engine visibility in order to take a share of the significant levels of free web traffic on search engines such as Google, Bing, and Yahoo. To illustrate the importance of achieving the top spot in search results, the table below from backlinko illustrates the Click Through Rate (CTR) of a website, based on the position its pages appear in Google’s search results.
To fully appreciate the power of appearing first in organic search, a website that achieves position #1 on Google, gets 10x more clicks than a website in position #9. For every additional position improvement, the number of clicks increases by an average of 32%. Obviously, this increase in web traffic can have a huge effect on the growth of your business and the number of customer inquiries you receive.
If we also take into account that 76% of consumers start searching for a company, product, or service online, the value of SEO to businesses is in plain sight.
You’re 3 Steps Away From Growing Your Business
National Vs Multi-Regional SEO
Depending on your business model we can offer tailored SEO strategies to get the biggest bang for your buck. One way to simplify the two main business models is to explain a National SEO strategy and a Multi-regional approach.
National SEO
For Large Remote Service Providers
Companies offering services on a national scale, such as financial services, insurance, or telecommunication firms, require SEO support that reflects their expansive reach. In most cases consumers will not visit the company premises and therefore Local SEO is not required.
The goal is to reach as broad an audience as possible with the only limiting criteria being the service area a company wishes to serve, which can be national or even international.
This open up the option of a wide-reaching content strategy, with information based content answering low-competition customer queries at the top of the sales funnel channeling leads to sales pages. Backlink building will help boost domain authority in competitive markets.
Multiregional SEO
For Franchises & Businesses With Multiple Locations
Franchise networks and businesses that have multiple sites scattered across large areas such as Counties, States or Nationally, will benefit from a Multiregional SEO strategy. This type of package is designed to promote each site locally, whilst maintaining central brand identify.
It includes local SEO strategies for each branch, allowing each site to appear in Google Local search and Google Map search. Along with broader national and Local SEO techniques used on the central company website. Including keyword optimization for each location, Google My Business optimization for all branches, and the creation of location-specific content.
It also allows content strategies that reach and capture customer search inquiries across multiple regions.
Here’s How We Improve Your Web Traffic
We always begin with a consultation meeting where we can listen to your objectives and ambitions. Then we get to work on research, before we start producing and optimizing content.
Competitor Research
First we need to understand who we’re up against, before we develop a plan to get ahead of the competition. We start by reviewing your competitors tactics, auditing their website and finding their strengths and weaknesses. Once we understand this, we formulate a strategy to give you the competitive edge.
Content Audit
By auditing your website’s existing content, assessing its relevance, quality and performance, we can highlights areas that need optimization. This will include filling content gaps, optimizing on-page elements, removing duplicate or thin content or any other factors that negatively affect SEO.
Keyword Research
Keyword research can make or break a campaign, so we take a deep-dive into low competition phrases that are easier to rank. We start by using primary keywords to map semantics and synonyms to broaden the niche, allowing us to identify long-tail keywords and phrases. The illustration below demonstrates how our primary keyword can branch out into thousands of low competition keywords that your potential customers are entering into search engines.
Content Strategy
Once we understand the condition of your website, your competition and what your target audience are searching for, we can begin. Our content strategy sets out a plan to create, publish and optimized new and existing content. A well-defined strategy ensures that your web content answers all possible user queries, targeting user intent, and giving a clear call to action.
Creating Content
Using our team of in-house writers we will produce content that is relevant, technically accurate and retains visitors. From blog posts, product pages, or social posts our high-quality content will increase the top of your sales funnel, bringing new users to your main product or service pages.
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How We Get Awesome Backlinks
Create Linkable Assets: We write and promote engaging content and reports that other website owner want to reference or link to. We promote these asset to bloggers, and major publications within your industry.
Guest Posting: We write high quality articles with the sole intention of getting them published on reputable industry publications. Each post contains at a backlink to your site.
PR: We work with our clients to identify newsworthy stories and distribute the ‘news’ to high-authority publications and industry or news sites.
Leverage Partnerships: Collaborate with complementary businesses or industry organizations to publish links.
Use Social Media: While Social links are “nofollow” meaning they don’t carry link juice, they still drive traffic and influence your store’s authority.
Visual Content: Design compelling infographics, images, and other visual assets related to your niche and promote them, making it easy for others to share and link back to you.
Analytics and Reporting
Finally, our Analytics and Reporting provides you will a clear overview of website your performance and user engagement, as well as any changes we have deployed. We offer video or written reports, offering quick and simple updates in a format that won’t get your bogged down. Allowing you to focus on your day to day business.
You’re 3 Steps Away From Ranking Higher
SEO requires a customized approach, as every website and industry is different. So get in touch and we can provide you with the advice and support you need to find your place in the digital space.
Why Choose Us?
We’re small enough to care, and experience enough to deliver!
Unsure where to go from here?
No problem…just book an informal 15 minute call with us, and we can advise you on the most effective marketing strategies for your business
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