You Spent Thousands Developing Your SaaS.
So Don’t Guess How to Market It.
Most founders spend over £100k building their SaaS.
Then switch from research-based product development to guesswork marketing.
That’s where £5k–£20k/month can get wasted.
SaaS businesses often spend significant funds on product development before they even consider a go-to-market strategy.
But when the marketing finally starts, the logic often shifts from “build based on market research” to “let’s spend and see what happens.” It isn’t unusual to see large sums of marketing budget disappear on “testing” before a clear strategy is considered.
But without strategic direction, you can’t call that testing.
It’s burning cash.
Stop Paying to Learn What Your Competition Already Knows.
While you’re burning budget to find a hook that lands or a vertical that bites, your competitors have already done the work. They’ve spent the money to figure out which message works and which channels are productive.
If a competitor runs the same LinkedIn ad for 6 months, they’re not doing it for fun.
They’re doing it because it’s delivering pipeline and ROI.
If your competitors have already found what works, the question is:
Are you learning from it… or paying to rediscover it?
Request Your Competitor Audit →
Every day you delay without clear marketing direction, you lose more ground:
- The Market is Being Saturated: While you sit in “maybe”, they are saturating your audience with sharper value propositions and retargeting.
- You’re Spending Blind: “Ads don’t work”, “my audience isn’t on LinkedIn”, “email is dead”. Funny that, then why are your competitors still getting results?
- You’re Leaking Leads: Small inefficiencies in your funnel…the sort your competitors have already patched, are costing you thousands every quarter.
No Silver Bullet
Let’s keep this realistic.
Even with the right data and a sharper strategy, B2B marketing still takes repetition. You still need to build retargeting pools, stay visible to your market over time, and give your offer enough exposure to land.
But there is a huge difference between investing with evidence and burning cash in the dark.
Before you spend another £10k on ads, it is worth knowing what is already converting in your market.
The Competitor Marketing Audit
What if you could see inside your competitors’ marketing strategy, every channel they are using, every campaign that has stood the test of time, and even estimate how much they are spending?
We can do that for you.
Our competitor audit reverse-engineers the strategy your competitors are using to outperform you. We map their online marketing footprint across every key channel, from first touchpoint to landing page to conversion.
Think of it like this: if they’ve been using the same funnel for six months, they’ve already validated the message and the channel. We know where to find it and how to piece it together.
A competitor marketing audit provides a factual starting point by revealing:
Proven Messaging
The specific hooks and angles they have doubled down on because they actually stop people from scrolling
Customer Journey
The exact journey from the first touchpoint to the final offer, including the friction points they’ve already solved.
Budget Allocation
Exactly where they are spending their budget, showing you where the high-intent traffic is actually sitting.
If you’re wondering what this looks like in practice…
Here’s a full breakdown of a recent SaaS competitor audit.
Go From Guesswork to Certainty
Instead of starting from zero, you start with a clear benchmark of what is already working in your market and build from there. That gives you a direction grounded in evidence, shortens the learning curve, and helps you avoid burning cash.
We do the research. We provide the plan. You stop guessing and start growing.
Request Your Competitor Audit
Who is it for: SaaS and Tech companies looking to invest in digital marketing.
with Ben Hilton
Founder of Switch Jam