Client: This Fixed House
Industry: Appliance Repair Service
Location: Montgomery, Alabama, USA
Services: Home Appliance, Plumbing and HVAC Repair and Installation
Client Goals and Ambitions
- Improve their presence in Local search and Google Maps
- Improve the number of customer leads generated via the company website
- Grow their Plumbing Service offering
- November 2022 we were commissioned to optimize Local SEO, improving citations, and geo-targeting. This led to a longer-term contract of building organic traffic to reach audiences across Alabama and beyond.
Campaign
Results
Over 9 month period
40,000
Page Views Per Month
1150%
Client Leads
350
Keywords on page 1
15
High-Authority Backlinks
Our Strategy
Local SEO: We improved the customer review count and outperformed the competition’s geo-specific local and industry citations. We also added geo-targeted images to the profile and optimized copy.
Content Creation & Marketing: Our content strategy focused on low-competition keywords with intent around appliance and plumbing repair. We wrote over 150 blog posts taking readers into a ‘Call A Professional’ CTA. Organic traffic grew from 20 to over 1,100 page views per day. Website customer inquiries went from 13 per to 150 per month.
Technical SEO: We performed a technical audit and fixed a number of crawling and indexing issues. Core web vitals including CLS and Page Speed were fixed.
Backlink Building: Off-page SEO included backlinks from high authority websites with DR70+ with brand and personal mentions to build Expertise and Trust.
Monitoring & Reporting: Utilized advanced analytics tools to monitor campaign performance, making necessary adjustments and providing the client with detailed monthly reports.
This Fixed House Campaign Results
Client leads are up 1050% across Alabama, and inquiries continue to grow across other states, opening up a huge opportunity to sell these leads or open new service locations.
