Client: This Fixed House

Industry: Appliance Repair Service

Location: Montgomery, Alabama, USA

Services: Home Appliance, Plumbing and HVAC Repair and Installation

Client Goals and Ambitions

  • Improve their presence in Local search and Google Maps
  • Improve the number of customer leads generated via the company website
  • Grow their Plumbing Service offering
  • November 2022 we were commissioned to optimize Local SEO, improving citations, and geo-targeting. This led to a longer-term contract of building organic traffic to reach audiences across Alabama and beyond.


Over 9 month period


Page Views Per Month


Client Leads


Keywords on page 1


High-Authority Backlinks

Our Strategy

Local SEO: We improved the customer review count and outperformed the competition’s geo-specific local and industry citations. We also added geo-targeted images to the profile and optimized copy.

Content Creation & Marketing: Our content strategy focused on low-competition keywords with intent around appliance and plumbing repair. We wrote over 150 blog posts taking readers into a ‘Call A Professional’ CTA. Organic traffic grew from 20 to over 1,100 page views per day. Website customer inquiries went from 13 per to 150 per month.

Technical SEO: We performed a technical audit and fixed a number of crawling and indexing issues. Core web vitals including CLS and Page Speed were fixed.

Backlink Building: Off-page SEO included backlinks from high authority websites with DR70+ with brand and personal mentions to build Expertise and Trust.

Monitoring & Reporting: Utilized advanced analytics tools to monitor campaign performance, making necessary adjustments and providing the client with detailed monthly reports.

This Fixed House Campaign Results

Client leads are up 1050% across Alabama, and inquiries continue to grow across other states, opening up a huge opportunity to sell these leads or open new service locations.

Organic Traffic Boost: Zero to 40,000 Page Views in 9 months
Content Strategy: Produced and Optimized 150 Blog Posts and Pages
Keyword Ranking: Over 350 #1 Positions on Google
Link Building: 15 high-quality links from,,
This Fixed House Traffic Growth

1,100+ Daily Organic Clicks and Growing