Product Page Optimization: Following an audit of the Product Pages the majority required improvements, with more descriptive titles, and descriptions. Most pages had content increased by around 100% focusing on keyword-rich descriptions, and metadata. Content had to be made unique across hundreds of pages to fix ‘Duplicate Content’ issues. Image had Alt Text added.

Content Strategy: Our competitor researched opened up a whole area of content marketing that was not being utilized by the client, perfect for answering user queries in organic search and social. Skin care routines, user guides and product comparisons.  

We developed 100 informative blog post, including how-to guides, product reviews, and beauty tips, establishing the client as a credible source in the beauty industry.

Technical SEO: Performed Technical Audit to fix Core Web Vitals and improve page speed. Loaded missing sitemap.

Images were re-sized and compressed support faster page load times. Fixed 404 issues on discontinued product lines, and 301 redirected where appropriate. Added ‘Product Page’ schema.

Social Media Integration: Optimized Social profiles on social media platforms, and supported the client with a 12 month Social Media content schedule.

Backlink Strategy: Build over 90 backlinks with beauty bloggers. Gained DA80+ backlinks with major fashion publications. These links featured in fashion articles that helps increase the website DA, and referral traffic.

Conversion Rate Optimization: Improved customer navigation, and linked pages to maximize visitor dwell time and engagement. Pop-up promotional offers, and better product grouping helped keep customers on-site for longer.