B2B Email Lead Generation Marketing at Scale

Over 68% of businesses struggle with lead generation, missing out on high value customers. We deliver 10 qualified leads per week directly to your inbox.

World-Class B2B Prospect Data

GDPR, CAN-Spam Compliant

Compelling Email Copywriting

Regular Flow of Leads

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FAST, EASY, NO OBLIGATION

Why Use Email Marketing Services

Our B2B email marketing outreach provides a flexible and dynamic suite of options for businesses looking for growth at scale. We work with you to identify your ideal prospect profile, so that we can build a prospect database full of qualified and verified contacts. Our mix of nurturing techniques warm prospects, and build trust, using personalised messages to prompt engagement. The result…a predictable and steady flow of qualified leads who are ready to talk business.

Target Your Ideal Customer Profile

We use firmographic, psychographic, and technographic data to build your list of Ideal Customer (ICP) contacts.

98% Delivery and 43% Open Rate

Every email is verified, before our GDPR, CAN-Spam compliant system begins outreach. Resulting in a 98%+ delivery rate.

Personalised
Multi-Step Outreach

Our copywriters get to work producing world-class multi-step sequence. We personalise every email to increase response rates.

A Regular Flow of Warm Leads

We manage responses, and nurture leads, so that you can enjoy a predictable flow of new inquiries direct to your inbox.

Our Email Outreach Process

Ideal Customer Profile (ICP)

We start by building your ideal customer profile, arguably the most important aspect of any outreach campaign.

Prospects Pain Points

To create a compelling lead generation campaign we identify your prospects pain points, to produce a compelling offer that elicits a response.

Technology Set-Up

We acquire and set up your unique branded domain and email accounts. We configure DNS records, and email sequence settings to avoid spam filters.

Lead Magnets Consultation

We work with you to identify suitable lead magnets to use within the campaign. This could be a free demo, or some other high value asset.

Create Content

Our experienced copywriters produce your email scripts, subject lines and call to action based on your company’s value proposition.

Test and Launch

After testing, we launch the campaign, A/B split testing different email variations. We eliminate poor performers, and optimise single variables.

Monitor and Improve

Our managed service is an on-going process of testing content and sequences, whilst monitoring performance and making improvements.

Reporting and Communication

Each month we report on activity, discuss performance stats, and agree on any adjustments to the campaign to increase lead generation and conversion rates.

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How We Build Your Prospect List

1. ICP Input Criteria

We work with you to classify your Ideal Customer Profile (ICP). Using firmographic, psychographic data, combined with keywords found on ICP website or LinkedIn profile page.

Sub Industry
Geography
# Employees
Revenue
Technology
Job Title – Seniority
Industry Keywords

2. Source Data

We use the worlds leading B2B database, LinkedIn Sales Navigator, and other 3rd Party Data sources to extract your prospects contact information and 28 data points.

Word Leading 3rd Party B2B Data Enrichment
LinkedIn Database
Your ICP Data

3. Data Cleanse

We then verify the data and contact information to maximise deliverability. We also segment the list allowing us to run sperate campaigns based on data variables.

The finished prospect list contains 28 ICP data points, including name, job title, location, company revenue, email, phone no, social profile data and URLs.

B2B Email Lead Gen Workflow

Schedule a Call with Ben

Let’s discuss your lead generation goals, and we can figure out how to unlock your market potential. Here’s what we will do:

Build your Ideal Customer list

Audit your existing sales funnel and digital assets

Build an outreach campaign that converts

Analyse campaign data and optimise performance

Deliver 20-40 leads per month to your inbox

Book a 20-30 minute informal discovery call with Ben to find out how Switch Jam Digital can help your business grow.

B2B Email Prices

Our B2B email outreach runs in 4 week cycles. For example, if you select our Premium package, we will add 2,000 new prospects to your email campaign every 4 weeks. Each prospect will receive a 2-step email sequence, meaning we will send 4,000 emails.

Get 10 Leads Per Week

For full details of our lead generation services and expected results, download the latest copy of our price list by completing the form.

Download our email outreach price List

Fill out the form below to download our PDF price list and pitch deck for more details on our lead generation services.

See Our Case Studies

Software & IT: ERP Developers

Company Name: PerformIT
Size: 6 Employees
Location: Manchester UK

B2B Email Marketing

About the Client

Our client develops cloud based ERP systems with a focus towards inventory planning and deep-water forecasting modules. The software is aimed at wholesale, distribution, warehousing and ecommerce businesses with a high number of product SKU’s often with long lead times to manage.

Project Goal

To expand the customer base by directly reaching decision-makers in the wholesale, and distribution sectors. The end goal being a software demonstration meeting.

Prospecting

Target Audience: Operations Managers, Inventory Managers, Supply Chain Managers, and C-level executives in small to medium-sized businesses with £1m-50m in revenue. We filtered the search down to industries requiring robust inventory management solutions, including wholesale, distribution, and large scale ecommerce.

Data Source: For this campaign we used two data sources, LinkedIn Sales Navigator and then enriched it using our in-house proprietary system for verified email addresses, and phone numbers.

Email Campaign

This was a single campaign, giving our copywriting team a straight forward two step email sequence. The messaging position the prospects pain points with demand forecasting and inaccurate inventory records often causing lost sales or obsolescence costs, as well as order processing errors and warehouse space optimisation. The email contained a link to a 2-minute demonstration video that we included on the customer build landing page, along with a calendar for booking one to one demonstration calls.

A/B Testing: We adjusted the prospect list to business under £20m in revenue as the segmentation was heavily favouring smaller businesses.

Follow-Up Sequence: This simple 2-step sequence was followed up with a reminder email and a free 30 day trial period.

Commercial Director’s Comments

“As a small business, we had to get some early wins. I needed a company that would be capable of reaching wholesale and distributors, who would be interested in our inventory focused ERP system. We’re nine months in and we’re still getting a steady flow of 10-15 demo bookings each month”.