B2B Email Lead Generation Marketing at Scale

Over 68% of businesses struggle with lead generation, missing out on high value customers. We deliver 10 qualified leads per week directly to your inbox.

World-Class B2B Prospect Data
GDPR, CAN-Spam Compliant
Compelling Email Copywriting
Regular Flow of Leads



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Why Use Email Marketing Services

Our B2B email marketing outreach provides a flexible and dynamic suite of options for businesses looking for growth at scale. We work with you to identify your ideal prospect profile, so that we can build a prospect database full of qualified and verified contacts. Our mix of nurturing techniques warm prospects, and build trust, using personalised messages to prompt engagement. The result…a predictable and steady flow of qualified leads who are ready to talk business.  

target leads

Target Your Ideal Customer Profile

We use firmographic, psychographic, and technographic data to build your list of Ideal Customer (ICP) contacts.

high open rate

98% Delivery and 43% Open Rate

Every email is verified, before our GDPR, CAN-Spam compliant system begins outreach. Resulting in a 98%+ delivery rate.


Multi-Step Outreach

Our copywriters get to work producing world-class multi-step sequence. We personalise every email to increase response rates.

flow of leads

A Regular Flow of Warm Leads

We manage responses, and nurture leads, so that you can enjoy a predictable flow of new inquiries direct to your inbox.

Our Email Outreach Process

Ideal Customer Profile (ICP)

We start by building your ideal customer profile, arguably the most important aspect of any outreach campaign.

Prospects Pain Points

To create a compelling lead generation campaign we identify your prospects pain points, to produce a compelling offer that elicits a response.

Technology Set-Up

We acquire and set up your unique branded domain and email accounts. We configure DNS records, and email sequence settings to avoid spam filters.

Lead Magnets Consultation

We work with you to identify suitable lead magnets to use within the campaign. This could be a free demo, or some other high value asset.

Create Content

Our experienced copywriters produce your email scripts, subject lines and call to action based on your company’s value proposition.

Test and Launch

After testing, we launch the campaign, A/B split testing different email variations. We eliminate poor performers, and optimise single variables.

Monitor and Improve

Our managed service is an on-going process of testing content and sequences, whilst monitoring performance and making improvements.

Reporting and Communication

Each month we report on activity, discuss performance stats, and agree on any adjustments to the campaign to increase lead generation and conversion rates.

How We Build Your Prospect List

1. ICP Input Criteria

We work with you to classify your Ideal Customer Profile (ICP). Using firmographic, psychographic data, combined with keywords found on ICP website or LinkedIn profile page.

  • Sub Industry
  • Geography
  • # Employees
  • Revenue
  • Technology
  • Job Title – Seniority
  • Industry Keywords

2. Source Data

We use the worlds leading B2B database, LinkedIn Sales Navigator, and other 3rd Party Data sources to extract your prospects contact information and 28 data points.

  • Word Leading 3rd Party B2B Data Enrichment
  • LinkedIn Database
  • Your ICP Data
Prospecting Workflow (1)

3. Data Cleanse

We then verify the data and contact information to maximise deliverability. We also segment the list allowing us to run sperate campaigns based on data variables.

The finished prospect list contains 28 ICP data points, including name, job title, location, company revenue, email, phone no, social profile data and URLs.

B2B Email Lead Gen Workflow

b2b lead gen email flow
CIM logo

Schedule a Call with Ben

Let’s discuss your lead generation goals, and we can figure out how to unlock your market potential. Here’s what we will do:

Build your Ideal Customer list
Audit your existing sales funnel and digital assets
Build an outreach campaign that converts
Analyse campaign data and optimise performance
Deliver 20-40 leads per month to your inbox

Book a 20-30 minute informal discovery call with Ben to find out how Switch Jam Digital can help your business grow.

B2B Email Prices

Our B2B email outreach runs in 4 week cycles. For example, if you select our Premium package, we will add 2,000 new prospects to your email campaign every 4 weeks. Each prospect will receive a 2-step email sequence, meaning we will send 4,000 emails.

B2B Email Outreach Price List

Get 10 Leads Per Week

For full details of our lead generation services and expected results, download the latest copy of our price list by completing the form.

Download our email outreach price List

Fill out the form below to download our PDF price list and pitch deck for more details on our lead generation services.

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See Our Case Studies

Software & IT: ERP Developers

Company Name: PerformIT
Size: 6 Employees
Location: Manchester UK

B2B Email Marketing
software co stats

About the Client

Our client develops cloud based ERP systems with a focus towards inventory planning and deep-water forecasting modules. The software is aimed at wholesale, distribution, warehousing and ecommerce businesses with a high number of product SKU’s often with long lead times to manage.

Project Goal

To expand the customer base by directly reaching decision-makers in the wholesale, and distribution sectors. The end goal being a software demonstration meeting.


Target Audience: Operations Managers, Inventory Managers, Supply Chain Managers, and C-level executives in small to medium-sized businesses with £1m-50m in revenue. We filtered the search down to industries requiring robust inventory management solutions, including wholesale, distribution, and large scale ecommerce.

Data Source: For this campaign we used two data sources, LinkedIn Sales Navigator and then enriched it using our in-house proprietary system for verified email addresses, and phone numbers.

Email Campaign

This was a single campaign, giving our copywriting team a straight forward two step email sequence. The messaging position the prospects pain points with demand forecasting and inaccurate inventory records often causing lost sales or obsolescence costs, as well as order processing errors and warehouse space optimisation. The email contained a link to a 2-minute demonstration video that we included on the customer build landing page, along with a calendar for booking one to one demonstration calls.

A/B Testing: We adjusted the prospect list to business under £20m in revenue as the segmentation was heavily favouring smaller businesses.

Follow-Up Sequence: This simple 2-step sequence was followed up with a reminder email and a free 30 day trial period.

email outreach graphic
software dev

Commercial Director’s Comments

“As a small business, we had to get some early wins. I needed a company that would be capable of reaching wholesale and distributors, who would be interested in our inventory focused ERP system. We’re nine months in and we’re still getting a steady flow of 10-15 demo bookings each month”.

Finance: Tax Credit Services

Company Name: LevyGera
Size: 11 Employees
Location: Leeds UK

B2B Email Marketing
tax client stats

About the Client

Our client specialises in securing R&D tax credits for innovative companies across various sectors, offering a risk-free, ‘no win, no fee’ service model.

Project Goal

The client had been making 1,000 outbound cold calls per month, as well as spending over £3,000 per month running Google PPC ads for over 12 months. The goal was to reduce the average Cost Per Lead and build a scalable sales funnel including a high converting landing page.


Target Audience: Financial Directors, CEOs, and R&D Managers of SMEs, particularly in industries such as technology, engineering, pharmaceuticals, and manufacturing. The prospects had to have a high level of R&D expenditure, so we set a minimum revenue of £30m or above, based on R&D expenditure being 5% of revenue and RDEC credit of 13%.

Data Source: Advanced data scraping from business directories and industry-specific events to compile a list of potential clients. Rigorous data cleaning was applied, and email addresses were verified to ensure a high deliverability rate.

Email Campaign

First we build a high-converting landing page, including a 2 minute explainer video, and tax credit calculator. Our copywriting team drafted three email variations. The best performing copy presented data around the average UK R&D tax credit value of £53k. The call to action was a free consultation meeting to assess the ‘no win no fee’ tax credit application.

A/B Testing: With the first 2,000 emails, there was a clear preference towards the copy with the £53k average tax credit example.

Follow-Up Sequence: Prospects that clicked through to the explainer video, moved onto a 3-step sequence including a case study and a reminder. All others received a second follow up reminder.

email outreach graphic
tax advisor

Founder’s Comments

“A really strong performance over the past 6 months, with switch jam’s email marketing becoming our most cost effective method of winning new business.”

Construction: Interiors and Kitchens

Company Name: Client anonymity
Size: 27 Employees
Location: Northampton UK

B2B Email Marketing
stats 2

About the Client

Our client specialises in the design, fabrication and installation of custom built commercial interiors, kitchens, service bars and office receptions. Their market includes independent hotels, hospitality venues, schools, and office buildings.

Project Goal

The client was dependent on a design house for ‘installation’ referral work and wanted to build their own customer base to make the most of their in-house design capability. They had no direct business when we started the campaign, and needed a direct marketing strategy to avoid disrupting their existing relationships. Direct email outreach was the obvious choice.


Target Audience: Facilities Managers and Managing Directors operating within the independent commercial interiors and kitchens sector. This included privately owned hotels, hospitality, and catering companies, and large scale office facilities.

Data Source: We used our in-house software tools to identify and collate prospects based on geographic location, company revenue, number of employees, and sub-sector of catering and hospitality. All contact data was cleansed, and emails verified to increase delivery rates to 97%.

Email Campaign

Our copywriting team drafted four emails, focusing on the company’s in-house design and installation capabilities, offering a one-stop shop solution, avoiding unnecessary delays, material planning waste and outsourced project management costs. The campaign included a PDF portfolio showing previous installations, this PDF contained a tracking link to monitor click-through. The call to action was a preliminary qualifying zoom call, followed by a free on-site consultation, and cost proposal.

A/B Testing: Split testing for subject lines, email body content, and calls to action to optimise open and response rates.

Follow-Up Sequence: This simple 2-step sequence was followed up with a free face to face zoom project consultation.

email outreach graphic

Managing Director’s Comments

“When we first considered using a lead generation service I have to admit I had my reservations. But in hindsight Ben was realistic with the targets, and overall the whole process exceeded my expectations. Our order book is full, so we have temporarily paused our outreach, and now have the guys from Switch Jam working on our website SEO “

What Our Customers Say


We’ve worked with Ben and his team for years. They have helped us gain over one hundred thousand organic visitors per month to our website, which has been instrumental in helping us grow our business.

Claire Akin, Houseplant Resource Center

Hive IT

We’ve used a few digital marketing agencies for our SEO and social media marketing, and we’re very happy with our relationship with Switch Jam. Tangible results, good reporting, and a nice team.

K Hislop, Hive IT


In just over 12 months Switch Jam have basically changed our understanding of marketing. I never thought email marketing with lead magnets would become so important to us. You don’t know, what you don’t know… until you work with people who do know!

Sam Kirby, Core-Tec Engineering

How Our Agency Is Different

Human-Focused Approach: Our outreach is handled with integrity and respect, enhancing your brand’s reputation.

Holistic Lead Generation: We optimise profiles, nurture with native Ads campaigns, and deliver multi-channel outreach. We can take care of everything, leaving you to focus on closing deals.

Long-Term Partnership: We’re not just a service provider; we’re your growth partner, committed to your success every step of the way.

ben hilton

Ready to take Your Business to a New Level?

Book your free no obligation consultation, and we will take you there!