B2B competitor Marketing audit.
Want to See Inside Your Competitors’ Marketing Strategy?
Our B2B marketing audits reveal the messaging, ad strategy, and marketing channels your competitors are using to outperform you.
Limited to 5 slots per month
What the B2B Competitor Audit Reveals
The audit report will give a clear picture which areas of marketing your competitors are having success, and what tactics they’re using. On a 30-minute video call, we’ll walk you through the audit results, including:
Messaging and Hooks
See the main marketing hooks, headlines, and value proposition your competitors lead with.
Insights into Active Campaigns
We analyse and collate current ad campaigns, target customers, and value props.
Priority Marketing Channels
We tell you how deep your competition are invested in LinkedIn, Meta, Google or SEO.
Estimated Spend
Get a feel for how much they’re investing in content, ads, and other marketing initiatives.
Content Strategy
See their posting frequency, focus topics, and what content is used to drive traffic.
Website Funnel Analysis
We map their funnels from awareness content to landing pages and calls-to-action.
Why Competitor Benchmarking Matters
Competitor insights help clients to step back and view their own marketing with a fresh outlook. Leading to sharper messaging, increase lead flow and improved campaign ROI.
Benchmark Leaders
See exactly how top competitors attract and convert leads. So you can measure market potential or benchmark your own marketing against proven strategies. It allows you to set realistic, yet high-impact performance targets.
Focus Spend
Direct your budget to the channels, campaigns, and tactics already delivering results in your market. Avoid wasted spend on low-impact activity.
Identify Gaps
Uncover the missing pieces in your marketing funnel from awareness to conversion and prioritise the opportunities most likely to deliver quick, measurable improvements.
Improve Performance
Leverage competitor insights to sharpen your messaging, optimise creatives, and refine targeting for more clicks, leads, and customers without increasing overall spend.
Faster Optimisation
Make confident, data-led decisions and adapt quickly by knowing what works in your industry right now, reducing guesswork and trial-and-error.
What You’ll Get From the Audit
For every audit we perform, you get a focused, 30-minute 1-to-1 session, walking you through your competitor’s marketing strategy, the opportunities it reveals for your business, and practical recommendations you can action immediately.
Competitor Audit Deck
A clear, visual breakdown covering messaging, ad strategy, channel + funnels, and estimated budgets.
30-minute 1-to-1 with Ben
A personal session with our Founder, a Fellow of the Chartered Institute of Marketing, to walk you through the findings.
Tailored Recommendations
At least 3 actionable steps you can take to outperform your competitors, whilst staying aligned to your marketing budget.
Full Results Emailed to You
So you can review and share with your team. If you don’t have the resources in-house, we can provide outsourced full-funnel marketing services.
Our Partners
What Our Customers Say
See what our clients have to say about their experience with us. Real stories, real results.
Request Your Free Competitor Audit
Who is it for: B2B companies looking to invest in digital marketing. Our recommendations deliver the most impact for businesses with a marketing budget of at least £2k per month.
with Ben Hilton
Founder of Switch Jam